The right type of discount can maximize sales, prevent shoppers from abandoning their carts, and entice first-time buyers to try a brand. ![]() Meanwhile, Shopify’s Future of Commerce report found that 52% of consumers are significantly influenced to hit Buy when they’re offered personalized discounts. According to one 2021 survey, 60% of US shoppers say that online discounts have become more important since the onset of the pandemic. Receiving discounts releases oxytocin, in turn making shoppers happier-and less likely to abandon their carts.īy 2017, 97% percent of retailers cited discounting as their top pricing strategy, and within the last two years, shoppers’ expectations of receiving a discount has only increased. More than a century later, you can still see the psychology behind that very first discount at work online. Coca-Cola was the first brand to hook consumers with discounts when it released the very first coupon in 1887, redeemable for a free glass of Coke.
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